Getting Out There
Mary Ryan's is a well known and long established brand in Queensland bookselling. The marketing team provide exciting local and regional promotions designed to attract new customers to our stores.
Mary Ryan's advertising funds are managed by the marketing manager at head office. Funds are spent on branding
activities, group promotions, group marketing campaigns, and any costs that involve managing these activities.
All local advertising is funded by individual stores and must be carried out within the advertising standards and guidelines and approved by the Marketing Manager. It is important for each store to take advantage of the group advertising and support it as if it were a local promotion.
Good Book Guide (GBG)
Mary Ryan's releases the GBG four times a year. The GBG is an 8-page catalogue. Every issue of the GBG features approx 40-50 books/products, author events, in-store competitions and give-aways.
The GBG is most proven form of advertising for Mary Ryan's, and each store must distribute a minimum of 10,000 copies of the GBG in some form each quarter. It is well known that Mary Ryan's drives sales for featured catalogue books.
The Market to Market graphic designer designs all Mary Ryan's catalogues and advertisements. This ensures any marketing or branding is efficient and precise.
Mary Ryan's also produces a weekly Mary's Top Ten which is combined over the Mary Ryan's stores and can be used in local media or in-store.
Franchisees will benefit from regular point of sale material, posters and flyers. Our marketing team can provide advice on any specific marketing campaigns for local events, new store openings and any local and regional marketing program.
Mary's Top 10
| 1 | The Sense of an Ending Julian Barnes $29.95 | |
| 2 | The Chemistry of Tears Peter Carey | |
| 3 | The Help Film Tie-In Kathryn Stockett $19.95 | |
| 4 | The Most Beautiful Walk in the World: a Pedestrian in Paris John Baxter | |
| 5 | 1,000 Places To See Before You Die Second Edition Patricia Schultz | |
| 6 | The Paris Wife Paula McLain | |
| 7 | The Seamstress Maria Duenas | |
| 8 | Secrets of a Lazy French Cook Marie-Morgane Le Moel | |
| 9 | Iconic Australian Houses 70/80/90 Karen McCartney | |
| 10 | French Children Don't Throw Food Pam Druckerman |
