The Big Picture

The bookselling industry is a strong, mature market comprising many mass market and specialist booksellers. Retail sales each year exceed more than $1.5 billion. The industry is characterised by a large number of participants, with independent booksellers and small chains like Mary Ryan's attributed to around 25% of these sales.

The latest trends in the Australian book retail market are the introduction of book superstores, which stock a large range of books, dvd's and music. They also have other features such as a cafe and reading areas. There is a growing emphasis toward retail ambience and an emerging trend toward individuality and store personality.

As a progressive and expanding group within the book 
industry, Mary Ryan's bases it's business and marketing plans on localised events, author functions and community based activity. This hands-on approach enables Mary Ryan's to offer consumers a range of products and events designed to ensure both our affinity with our loyal customer base and our future success. Mary Ryan's also focuses on the look and feel of our stores. Customers comment on the relaxed and leisurely atmosphere of our Mary Ryan's stores. We believe all of our stores promote a certain lifestyle that is unique to Mary Ryan's.

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